According to a survey conducted in November 2022, 75 percent of small businesses (SMBs) in the United States used at least two marketing channels to promote their products and services. A little over 12 percent of respondents used only one channel.
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Number of marketing channels used by small businesses (SMBs) in the United States as of November 2022
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Taradel. (August 18, 2023). Number of marketing channels used by small businesses (SMBs) in the United States as of November 2022 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1412932/number-of-marketing-channels-used-by-smbs-usa/
Taradel. "Number of marketing channels used by small businesses (SMBs) in the United States as of November 2022." Chart. August 18, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1412932/number-of-marketing-channels-used-by-smbs-usa/
Taradel. (2023). Number of marketing channels used by small businesses (SMBs) in the United States as of November 2022. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1412932/number-of-marketing-channels-used-by-smbs-usa/
Taradel. "Number of Marketing Channels Used by Small Businesses (Smbs) in The United States as of November 2022." Statista, Statista Inc., 18 Aug 2023, https://www.statista.com/statistics/1412932/number-of-marketing-channels-used-by-smbs-usa/
Taradel, Number of marketing channels used by small businesses (SMBs) in the United States as of November 2022 Statista, https://www.statista.com/statistics/1412932/number-of-marketing-channels-used-by-smbs-usa/ (last visited June 20, 2025)
Number of marketing channels used by small businesses (SMBs) in the United States as of November 2022 [Graph], Taradel, August 18, 2023. [Online]. Available: https://www.statista.com/statistics/1412932/number-of-marketing-channels-used-by-smbs-usa/
