According to the survey conducted in November 2022, nearly 30 percent of small businesses (SMBs) in the United States reported that Facebook delivered the highest return-on-investment (ROI) for their marketing strategies. Direct mail and email followed, each mentioned by 23.4 and 19.2 percent of respondents.
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Marketing channels with highest return-on-investment ROI according to small businesses (SMBs) in the United States as of November 2022
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Taradel. (August 21, 2023). Marketing channels with highest return-on-investment ROI according to small businesses (SMBs) in the United States as of November 2022 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1412937/marketing-channels-with-highest-roi-according-to-smbs-usa/
Taradel. "Marketing channels with highest return-on-investment ROI according to small businesses (SMBs) in the United States as of November 2022." Chart. August 21, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1412937/marketing-channels-with-highest-roi-according-to-smbs-usa/
Taradel. (2023). Marketing channels with highest return-on-investment ROI according to small businesses (SMBs) in the United States as of November 2022. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1412937/marketing-channels-with-highest-roi-according-to-smbs-usa/
Taradel. "Marketing Channels with Highest Return-on-investment Roi According to Small Businesses (Smbs) in The United States as of November 2022." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1412937/marketing-channels-with-highest-roi-according-to-smbs-usa/
Taradel, Marketing channels with highest return-on-investment ROI according to small businesses (SMBs) in the United States as of November 2022 Statista, https://www.statista.com/statistics/1412937/marketing-channels-with-highest-roi-according-to-smbs-usa/ (last visited June 20, 2025)
Marketing channels with highest return-on-investment ROI according to small businesses (SMBs) in the United States as of November 2022 [Graph], Taradel, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1412937/marketing-channels-with-highest-roi-according-to-smbs-usa/