Advertising spending of car manufacturers worldwide 2023

Published by Statista Research Department, Jan 14, 2025

General Motors invested 3.6 billion U.S. dollars in advertising activities in 2023, making it the automobile manufacturer with the highest advertising spending among the presented companies in the given year. Hyundai came second, having invested 2.64 billion in promotional activities, while Ford rounded up the top three with 2.5 billion spent on this purpose.

Advertising spending of selected automobile manufacturers worldwide in 2023 (in billion U.S. dollars)

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Release date

January 2025

Region

Worldwide

Survey time period

2023

Supplementary notes

*Fiscal years of companies from Japan run from April 1 to March 31 of the following year.

Data was retrieved from the financial reports of the companies presented.

In sources referred to as: "advertising costs/expense, advertisements and sales promotion or advertising, and promotion expenses" 

Values not originally presented in U.S. dollars were converted at the exchange rate of the last day of the respective year or fiscal year.

Figures have been rounded.

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