Programmatic ad spend in the Baltics 2022, by country

Published by Statista Research Department, Sep 20, 2023

In 2022, programmatic advertising witnessed notable investment in the Baltic states. Lithuania led the way with an expenditure of 19 million euros, demonstrating a strong commitment to data-driven advertising strategies. Estonia followed closely with an investment of 13 million euros, while Latvian advertisers dedicated 12 million euros to programmatic ads.

Programmatic advertising spending in the Baltics in 2022, by country (in million euros)

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Release date

July 2023

Region

Estonia, Latvia, Lithuania

Survey time period

2022

Supplementary notes

Figures have been rounded.

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Overview

8

Traditional advertising

8

Digital advertising

8

Social media and influencer advertising

7

Advertising spending by industry

4

Digital retail media advertising

3

Consumer behavior

3

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Topics

Advertising in the BalticsDigital retail media advertising worldwideAdvertising in PolandAdvertising in RussiaDigital advertising in CEE
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