In the United States, millennial consumers of clothes gave insight on what channels influence them when purchasing clothes in 2023. An extensive share of respondents, ** percent, value costumer ratings and reviews before purchasing clothes, while around ** percent are influenced by costumer photos and videos. Recommendations from friends and family is an important factor for more than ** percent of millennial apparel consumers.
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PowerReviews. (September 22, 2023). Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. "Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023." Chart. September 22, 2023. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. (2023). Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023. Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews. "Leading Channels and Influences Millennial Consumers Consider When Purchasing Apparel in The United States in 2023." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
PowerReviews, Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 Statista, https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/ (last visited July 04, 2025)
Leading channels and influences Millennial consumers consider when purchasing apparel in the United States in 2023 [Graph], PowerReviews, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1414807/us-top-influences-millennials-clothing-shopping/
