Leading responses to out-of-home (OOH) advertising among consumers in Brazil 2023

Published by
J. G. Navarro,
Jul 7, 2025

As of August 2023, almost ** percent of consumers surveyed in Brazil reported interacting with out-of-home (OOH) advertising. Nearly ** percent said they bought the advertised product or service, while ** percent searched for information about the featured brand. OOH's monthly reach in Brazil stood at ** percent in 2023.

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Leading responses to out-of-home (OOH) advertising among consumers in Brazil as of April 2023

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Sources

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Release date

August 2023

Region

Brazil

Survey time period

April 2023

Supplementary notes

The source does not specify the number or age of the respondents or the survey type.

Multiple answers were possible.

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