Consumers' AVOD/FAST viewing devices in the UK 2024

Published by
Julia Stoll,
Jun 25, 2025

In a 2024 survey, it was found that the majority of people in the United Kingdom watched ad-supported streaming content on televisions, cited by over **** of respondents. By contrast, around ** percent of consumers watched AVOD and FAST content on smartphones.

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Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2024, by device

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Release date

October 2024

Region

Europe, United Kingdom

Survey time period

Q2 2024

Number of respondents

991 respondents

Age group

18 years and older

Special properties

respondents who watch AVOD/FAST services

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Statistics on " Ad-supported video-on-demand market in Europe "

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Overview

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Services

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Consumer behavior

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Topics

Free ad-supported streaming TV in EuropeVideo streaming in EuropeSubscription video-on-demand services in EuropeBroadcaster video-on-demand in EuropeAd-supported video-on-demand market in Europe
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