J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a survey among marketers worldwide published in the second half of 2024, providing dynamic creative opportunities stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by 63 percent of respondents. Within digital out-of-home (DOOH) advertising, sustainable/eco-efficient reach and flexibility/efficiency to display when the right conditions are met ranked first, each chosen by 58 percent of the interviewees.
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Spotlight: prDOOH
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.