Top ways to measure prDOOH ads' attribution according to marketers in the U.S. 2024

During a survey among marketers in the United States published in the second half of 2024, approximately 60 percent of respondents reported using sales increase as a method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. The impact on the website traffic ranked second, with a 49-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included an increase in performance when planned with other digital channels and attention such as dwell time or eye-tracking data.