Elements that would help marketers learn more about prDOOH ads in worldwide. 2024

Published by
J. G. Navarro,
Nov 9, 2024

During a global survey among marketers published in the second half of 2024, over half (or 53 percent) said that training on the benefits of programmatic digital out-of-home (prDOOH) advertising would help them learn more about it. Standards for prDOOH ranked second, mentioned by 48 percent. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.

Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024

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Release date

September 2024

Region

Worldwide

Survey time period

as of August 13, 2024

Number of respondents

1,200 respondents

Supplementary notes

The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).

The source does not specify the survey type or date.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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