Share of marketers using DAI within DOOH ad campaigns, Canada 2022

Published by
Christopher Ross,
Jul 9, 2025
During a study among marketers in Canada published in April 2022, around ** percent of respondents said they sometimes (depending on the campaign) used dynamic ad insertion (DAI) within digital out-of-home (DOOH) advertising campaigns for their clients. Overall, above ** percent reported using DAI - within which ** percent indicated only small changes to the creative aspect of the campaign - i.e. same ad but closest location insertion.
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Share of marketers using Dynamic Ad Insertion (DAI) within digital out-of-home (DOOH) advertising campaigns in Canada as of 2022

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Release date

April 2022

Region

Canada

Survey time period

April 2022

Special properties

among C-Suite, Upper Management/VP, Senior/Director level, Intermediate, Junior or Entry-level marketers

Supplementary notes

The source does not specify the survey type and number of participants.

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