Japan: average annual spending of voice actor otaku 2024| Statista

According to a survey conducted in Japan in July 2024, otaku that were fans of voice actors and voice actresses on average spent about 46.4 thousand Japanese yen per year on their hobby. Based on the same survey, the number of otaku in the this segment was estimated at 560 thousand people during that year.

Average annual spending of otaku (geeks) in the voice actors and actresses segment in Japan from 2021 to 2024 (in 1,000 Japanese yen)

Characteristic	Average annual spending in thousand Japanese yen
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Release date

February 2025

More information

Region

Japan

Survey time period

July 2024*

Number of respondents

10,000 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

*The survey for 2024 was conducted in July of that year. Figures for earlier years are based on previous surveys.

Sample size of previous surveys:
August 2021: n=10,000
July to August 2022: n=10,000
July 2023: n=10,000

Otaku are defined as those who self-identified as otaku and those who responded that they have been identified as otaku by a third party.

Data prior to 2024 come from previous reporting.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
Values have been rounded.

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