Key areas of evolution among retail investors in the U.S. 2023

Published by Statista Research Department, Jun 26, 2025

As of 2023, over ** percent of retail investors surveyed noted that in the past year they have evolved by having a greater focus on research and diligence. Over **** of investors noted having evolved by building a more balanced or diversified portfolio.

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Key areas of evolution among retail investors in the United States in 2023

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Release date

August 2023

Region

United States

Survey time period

January 2023

Number of respondents

1,036 respondents

Age group

18 years and older

Supplementary notes

The question was phrased by the source as follows: "Compared to this time last year, which of the following describes how you have evolved as an investor?" Survey respondents could select multiple choices.

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