In the third quarter of 2023, European women surpassed men in their use of social media platforms to purchase luxury brands and services. During that month, nearly a quarter of female luxury shoppers engaged in social commerce. In contrast, only 10 percent of their male counterparts did the same.
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by gender
online purchases made within the past 12 months by affluent consumers
Supplementary notes
Sample included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom).
Affluent consumers refer to high-net-worth individuals (HNWIs).
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Altiant. (October 1, 2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by gender [Graph]. In Statista. Retrieved May 25, 2025, from https://www.statista.com/statistics/1418847/europe-luxury-social-commerce-by-gender/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by gender." Chart. October 1, 2023. Statista. Accessed May 25, 2025. https://www.statista.com/statistics/1418847/europe-luxury-social-commerce-by-gender/
Altiant. (2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by gender. Statista. Statista Inc.. Accessed: May 25, 2025. https://www.statista.com/statistics/1418847/europe-luxury-social-commerce-by-gender/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in Europe from Q1 2022 to Q3 2023, by Gender." Statista, Statista Inc., 1 Oct 2023, https://www.statista.com/statistics/1418847/europe-luxury-social-commerce-by-gender/
Altiant, Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by gender Statista, https://www.statista.com/statistics/1418847/europe-luxury-social-commerce-by-gender/ (last visited May 25, 2025)
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by gender [Graph], Altiant, October 1, 2023. [Online]. Available: https://www.statista.com/statistics/1418847/europe-luxury-social-commerce-by-gender/
