As of September 2023, ** percent of adults surveyed in the United States agreed that a company's reputation is a major factor in purchasing a product or service. Approximately ** percent of respondents recognized it as a minor factor, while **** percent stated it was not a factor at all.
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Morning Consult (@MorningConsult). (October 12, 2023). Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult). "Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023." Chart. October 12, 2023. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult). (2023). Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult). "Company Reputation's Impact on Consumer's Decision to Purchase a Product or Service in The United States as of September 2023." Statista, Statista Inc., 12 Oct 2023, https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
Morning Consult (@MorningConsult), Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023 Statista, https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/ (last visited July 13, 2025)
Company reputation's impact on consumer's decision to purchase a product or service in the United States as of September 2023 [Graph], Morning Consult (@MorningConsult), October 12, 2023. [Online]. Available: https://www.statista.com/statistics/1419143/company-reputation-impacting-purchase-united-states/
