In the United States, consumers tried to identify whether or not the online product recommendations were artificial intelligence (AI) in 2023. Respondents over the age of 65 years were the most confident in identifying AI, with over 50 percent stating that the product recommendation they got was AI. Those between the ages of 45 and 64 years were the most unsure about whether the recommendation they got based on previous purchases was AI, with almost 30 percent.
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Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age
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Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age
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Release date is the date of access. Missing or exceeding percentage points to 100 percent due to rounding.
This question was phrased by the source as follows: "To your knowledge, is the following an example of artificial intelligence (AI)?"
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YouGov. (October 20, 2023). Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov. "Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age." Chart. October 20, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov. (2023). Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov. "Share of Consumers Able to Identify Artificial Intelligence (Ai) on Product Recommendations Based on Previous Purchases in The U.S. in 2023, by Age." Statista, Statista Inc., 20 Oct 2023, https://www.statista.com/statistics/1419507/us-identifying-ai-on-product-recommendations-age/
YouGov, Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age Statista, https://www.statista.com/statistics/1419507/us-identifying-ai-on-product-recommendations-age/ (last visited June 27, 2025)
Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age [Graph], YouGov, October 20, 2023. [Online]. Available: https://www.statista.com/statistics/1419507/us-identifying-ai-on-product-recommendations-age/
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