In 2022, the average order value of food and beverage subscription purchases ranked the highest, with consumers spending about 59 U.S. dollars. Health and wellness subscription orders was second with an AOV of 56 U.S. dollars.
Advertisement
Advertisement
Average order value (AOV) of subscription commerce retail worldwide in 2022, by product category
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ReCharge. (August 28, 2023). Average order value (AOV) of subscription commerce retail worldwide in 2022, by product category (in U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1419889/most-commonly-used-subscription-services-world/
ReCharge. "Average order value (AOV) of subscription commerce retail worldwide in 2022, by product category (in U.S. dollars)." Chart. August 28, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1419889/most-commonly-used-subscription-services-world/
ReCharge. (2023). Average order value (AOV) of subscription commerce retail worldwide in 2022, by product category (in U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1419889/most-commonly-used-subscription-services-world/
ReCharge. "Average Order Value (Aov) of Subscription Commerce Retail Worldwide in 2022, by Product Category (in U.S. Dollars)." Statista, Statista Inc., 28 Aug 2023, https://www.statista.com/statistics/1419889/most-commonly-used-subscription-services-world/
ReCharge, Average order value (AOV) of subscription commerce retail worldwide in 2022, by product category (in U.S. dollars) Statista, https://www.statista.com/statistics/1419889/most-commonly-used-subscription-services-world/ (last visited June 27, 2025)
Average order value (AOV) of subscription commerce retail worldwide in 2022, by product category (in U.S. dollars) [Graph], ReCharge, August 28, 2023. [Online]. Available: https://www.statista.com/statistics/1419889/most-commonly-used-subscription-services-world/
