Engagement with user-generated content Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jun 27, 2025

According to a survey conducted by Rakuten Insight in August 2023, ** percent of respondents in the Vietnam stated that they engaged with user-generated content such as reviews, videos, blogs, and social media posts created by people. The same survey revealed that images and videos of products were the most interesting content types according to those surveyed.

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Share of respondents engaged with user-generated content in Vietnam as of August 2023

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Release date

October 2023

Region

Vietnam

Survey time period

August 10 to 31, 2023

Number of respondents

3,583 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?"

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