According to a survey conducted by Rakuten Insight on August 2023, 54 percent of female and 47 percent of male respondents in Vietnam mentioned that they engage with user-generated content to enhance their purchasing confidence. In contrast, only one percent of female respondents and two percent of male respondents chose not to consume such content.
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Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender
among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "What are your reasons for engaging with user-generated content? (choose up to 3 of the most relevant answers)"
The survey was conducted among 1,566 female respondents and 1,497 male respondents.
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight. "Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender." Chart. October 16, 2023. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight. "Reasons for Engaging with User-generated Content in Vietnam as of August 2023, by Gender." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight, Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender Statista, https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/ (last visited July 11, 2025)
Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
