According to a survey conducted by Rakuten Insight on August 2023, approximately ** percent of the respondents who are aged between 25 and 34 years old mentioned that they engage with user-generated content to enhance their purchasing confidence. In contrast, only *** percent of respondents from that age group chose not to consume such content.
among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "What are your reasons for engaging with user-generated content? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 1,174 respondents
25-34 years: 1,038 respondents
35-44 years: 606 respondents
45-54 years: 159 respondents
55 and older: 86 respondents
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight. "Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group." Chart. October 16, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight. "Reasons for Engaging with User-generated Content in Vietnam as of August 2023, by Age Group." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight, Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group Statista, https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/ (last visited July 12, 2025)
Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
