Over half of the consumers surveyed in the United States in 2024 were willing to share their interests and hobbies with brands and retailers in order to get a more personalized shopping experience. Customers were most comfortable sharing their email address (48 percent), demographic data (47 percent), and browsing history on the shopping site (45 percent).
Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024
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Bizrate Insights. (May 1, 2024). Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights. "Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024." Chart. May 1, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights. (2024). Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights. "Types of Personal Data Users Are Willing to Share with Brands and Retailers for a More Personalized Shopping Experience in The United States as of March 2024." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/1421564/data-types-shared-with-advertiser-us/
Bizrate Insights, Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024 Statista, https://www.statista.com/statistics/1421564/data-types-shared-with-advertiser-us/ (last visited May 09, 2025)
Types of personal data users are willing to share with brands and retailers for a more personalized shopping experience in the United States as of March 2024 [Graph], Bizrate Insights, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/1421564/data-types-shared-with-advertiser-us/
