Relevancy and trustworthiness are the key for gaining user attention in user-generated content (UGC). According to a survey on user-generated content conducted by Rakuten Insight in China in August 2023, around ** percent of respondents who had not engaged with UGC stated the reason was that the content did not appear relevant. ** percent of respondents considered trustworthiness important for them to interact with such content.
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Rakuten Insight. (October 16, 2023). Reasons for avoiding user-generating content in China as of August 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for avoiding user-generating content in China as of August 2023." Chart. October 16, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight. (2023). Reasons for avoiding user-generating content in China as of August 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight. "Reasons for Avoiding User-generating Content in China as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
Rakuten Insight, Reasons for avoiding user-generating content in China as of August 2023 Statista, https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/ (last visited July 12, 2025)
Reasons for avoiding user-generating content in China as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421619/china-reasons-to-avoid-user-generated-content/
