During a survey carried out in North America in late 2023, nearly half of responding mobile gamers said that the placement of ads, whether integrated into gameplay or kept separate, did not significantly impact their gaming experience. Roughly 26 percent stated they favored ads seamlessly woven into the gameplay, becoming an integral part of the action.
Preferred types of in-game advertising among mobile gamers in North America as of October 2023
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Preferred types of in-game advertising among mobile gamers in North America as of October 2023
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Mobile Marketing. (October 13, 2023). Preferred types of in-game advertising among mobile gamers in North America as of October 2023 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1422199/in-game-ads-north-america/
Mobile Marketing. "Preferred types of in-game advertising among mobile gamers in North America as of October 2023." Chart. October 13, 2023. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1422199/in-game-ads-north-america/
Mobile Marketing. (2023). Preferred types of in-game advertising among mobile gamers in North America as of October 2023. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1422199/in-game-ads-north-america/
Mobile Marketing. "Preferred Types of In-game Advertising among Mobile Gamers in North America as of October 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1422199/in-game-ads-north-america/
Mobile Marketing, Preferred types of in-game advertising among mobile gamers in North America as of October 2023 Statista, https://www.statista.com/statistics/1422199/in-game-ads-north-america/ (last visited May 10, 2025)
Preferred types of in-game advertising among mobile gamers in North America as of October 2023 [Graph], Mobile Marketing, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1422199/in-game-ads-north-america/
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