According to a survey carried out among consumers in the United States in October 2023, 49 percent of respondents said promotions and discounts were the content aspects of holiday advertising and marketing that they liked the most. This was followed by 42 percent of respondents mentioning festive holiday themes.
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Aprimo. (October 31, 2023). Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo. "Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023." Chart. October 31, 2023. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo. (2023). Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo. "Leading Aspects of Holiday Marketing and Advertising Content That Consumers Liked The Most in The United States as of October 2023." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo, Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023 Statista, https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/ (last visited July 05, 2025)
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023 [Graph], Aprimo, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
