Share of enterprises advertising on social media in Vietnam 2019-2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted in 2022 among Vietnamese enterprises, nearly 60 percent of the respondents confirmed using social media to advertise their businesses, indicating a gradual growth compared to the previous years. Social media was also the most popular advertising channel among the surveyed enterprises in the country that year.

Proportion of enterprises that advertised on social media in Vietnam from 2019 to 2022

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Release date

July 2023

Region

Vietnam

Survey time period

2022

Number of respondents

6,879 respondents

Special properties

among enterprises having websites or mobile apps

Method of interview

Questionnaire

Supplementary notes

Figures prior to 2021 were from previous reporting.

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Statistics on " Social commerce in Vietnam "

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Overview

5

Social media usage

4

Social commerce usage

4

Social commerce platforms

4

Social commerce products

4

Influencer marketing

4

Consumer behavior

5

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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