Main factors influencing decision to purchase smartphones Indonesia 2023

Published by Mona Siahaan, Apr 22, 2025

According to a 2024 survey conducted by Rakuten Insight among Indonesian consumers, 76 percent of respondents stated that storage capacity was the most important factor they considered when purchasing a smartphone. The second most important criteria for Indonesian consumers when choosing a smartphone to buy is its battery life.

Leading considerations in purchasing smartphone devices among consumers in Indonesia as of October 2024

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Release date

March 2025

Region

Indonesia

Survey time period

October 10 to 30, 2024

Number of respondents

11,493 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Which features/criteria do you consider when choosing a smartphone? (Choose all that applies)"

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Statistics on " Consumer electronics in Indonesia "

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Other statistics that may interest you Consumer electronics in Indonesia

Overview

5

Key figures

5

Smartphones

5

PCs, laptops, tablets

8

Other product categories

6

Consumer behavior

5

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Topics

Consumer electronics in IndonesiaInternet usage in IndonesiaSmartphones in IndonesiaTelecommunications industry in IndonesiaStreaming in Indonesia
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