Global online shopping add-to-cart rate 2024, by device

Published by
L. Yltävä,
Mar 27, 2025

As of December 31, 2024, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately 14.1 percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly nine percent. The average ATC for e-commerce was about 12.6 percent.

Add-to-cart rate of online shoppers worldwide as of December 2024, by device

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Release date

March 2025

Region

Worldwide

Survey time period

as of December 31st, 2024

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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