A May 2023 survey among U.S. adults found that nearly seven in 10 respondents had changed their social media privacy settings or prevented websites from tracking their personal information. Around half of them stated that they had stopped using a digital service or a product because of data privacy concerns.
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Actions toward improvement of online data privacy among adults in the United States as of May 2023
Characteristic
Share of respondents
Change their social media privacy settings*
68%
Turn off cookies or website tracking
67%
Have stopped using a digital product due to concern about data use
49%
Use a browser or search engine that doesn't track them
44%
Use encrypted messaging services
36%
0%10%20%30%40%50%60%70%80%
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U.S. adults; internet users; nationally representative
Method of interview
Online panel
Supplementary notes
The source adds the following information specifying the data:
* Based on social media users
"Percentage who say they ever __ to manage their privacy online."
"Those who did not give an answer or who do not use the internet are not shown."
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Pew Research Center. (October 18, 2023). Actions toward improvement of online data privacy among adults in the United States as of May 2023 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1424119/data-privacy-actions-us/
Pew Research Center. "Actions toward improvement of online data privacy among adults in the United States as of May 2023." Chart. October 18, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1424119/data-privacy-actions-us/
Pew Research Center. (2023). Actions toward improvement of online data privacy among adults in the United States as of May 2023. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1424119/data-privacy-actions-us/
Pew Research Center. "Actions toward Improvement of Online Data Privacy among Adults in The United States as of May 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1424119/data-privacy-actions-us/
Pew Research Center, Actions toward improvement of online data privacy among adults in the United States as of May 2023 Statista, https://www.statista.com/statistics/1424119/data-privacy-actions-us/ (last visited June 20, 2025)
Actions toward improvement of online data privacy among adults in the United States as of May 2023 [Graph], Pew Research Center, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1424119/data-privacy-actions-us/
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