According to a survey conducted in 2023, 62.6 percent of individuals aged 55 and older in Italy preferred shopping for groceries in supermarkets and hypermarkets compared to other store formats. However, among those aged between 18 and 34, less than half of them favored this format over other options.
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Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group
Characteristic
Share of respondents
18-34 years old
49.2%
35-54 years old
58.2%
55 years old and over
62.6%
Created with Highcharts 7.2.2Share of respondents49.2%49.2%58.2%58.2%62.6%62.6%18-34 years old35-54 years old55 years old and over
0%10%20%30%40%50%60%70%
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The question was originally stated as: "Parliamo della spesa. Lei dove fa la spesa principalmente?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
*More frequently compared to other store formats.
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GDONews. (July 17, 2023). Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1424755/grocery-shopping-in-supermarkets-and-hypermarkets-by-age-italy/
GDONews. "Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group." Chart. July 17, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1424755/grocery-shopping-in-supermarkets-and-hypermarkets-by-age-italy/
GDONews. (2023). Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1424755/grocery-shopping-in-supermarkets-and-hypermarkets-by-age-italy/
GDONews. "Share of Individuals Shopping More Frequently* for Groceries in Supermarkets and Hypermarkets Italy in 2023, by Age Group." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424755/grocery-shopping-in-supermarkets-and-hypermarkets-by-age-italy/
GDONews, Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group Statista, https://www.statista.com/statistics/1424755/grocery-shopping-in-supermarkets-and-hypermarkets-by-age-italy/ (last visited July 15, 2025)
Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424755/grocery-shopping-in-supermarkets-and-hypermarkets-by-age-italy/
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