Online retail website visits and orders in the Netherlands 2024, by device

Published by
Koen van Gelder,
Mar 19, 2025

During the fourth quarter of 2024, smartphones accounted for 78 percent of retail site visits in the Netherlands and were used to make 74 percent of online shopping orders. Meanwhile, desktop computers generated 21 percent of retail website traffic but were behind 25 percent of all purchases.

Distribution of retail website visits and orders in the Netherlands as of 4th quarter 2024, by device

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Release date

March 2025

Region

Netherlands

Survey time period

Q4 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.

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Topics

Mobile commerce in the Netherlands and BelgiumE-commerce in the NetherlandsE-commerce in BelgiumOnline fashion in the NetherlandsOnline grocery shopping in the Netherlands
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