During a March 2023 survey among marketers worldwide, 53 percent of respondents who used artificial intelligence (AI) as an assistant in writing said that before publishing, they only make minor edits to the AI-generated text. Another 39 percent made major edits before going online, while 5 percent changed the text altogether.
Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
HubSpot, & 10Web.io. (June 1, 2023). Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1425269/ai-assisted-writing-uses-marketers-worldwide/
HubSpot, und 10Web.io. "Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023." Chart. June 1, 2023. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1425269/ai-assisted-writing-uses-marketers-worldwide/
HubSpot, 10Web.io. (2023). Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1425269/ai-assisted-writing-uses-marketers-worldwide/
HubSpot, and 10Web.io. "Leading Ways in Which Marketers Worldwide Use Artificial Intelligence (Ai) Assisted Writing as of March 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1425269/ai-assisted-writing-uses-marketers-worldwide/
HubSpot & 10Web.io, Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023 Statista, https://www.statista.com/statistics/1425269/ai-assisted-writing-uses-marketers-worldwide/ (last visited May 05, 2025)
Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023 [Graph], HubSpot, & 10Web.io, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1425269/ai-assisted-writing-uses-marketers-worldwide/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.