According to a 2024 global study, content creation represented the main application of artificial intelligence (AI) into digital marketing among destination marketing organizations (DMOs). While over 60 percent of the sample indicated so, 28 percent of respondents mentioned using AI for data analysis and insights.
Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024
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Region 9 Regional Tourism Organization. (January 28, 2025). Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization. "Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024." Chart. January 28, 2025. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization. (2025). Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization. "Main Ways Destination Marketing Organizations (Dmos) Integrated Artificial Intelligence into Digital Marketing Worldwide as of 2024." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization, Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024 Statista, https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/ (last visited April 20, 2025)
Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024 [Graph], Region 9 Regional Tourism Organization, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
