According to a 2024 global study, content creation represented the main application of artificial intelligence (AI) into digital marketing among destination marketing organizations (DMOs). While over ** percent of the sample indicated so, ** percent of respondents mentioned using AI for data analysis and insights.
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Region 9 Regional Tourism Organization. (January 28, 2025). Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024 [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization. "Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024." Chart. January 28, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization. (2025). Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization. "Main Ways Destination Marketing Organizations (Dmos) Integrated Artificial Intelligence into Digital Marketing Worldwide as of 2024." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Region 9 Regional Tourism Organization, Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024 Statista, https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/ (last visited June 24, 2025)
Main ways destination marketing organizations (DMOs) integrated artificial intelligence into digital marketing worldwide as of 2024 [Graph], Region 9 Regional Tourism Organization, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
