Between August 2022 and August 2023, the weekly online travel agency (OTA) saturation in the hotel market in Italy reached its highest figure in the week of September 12, 2022, peaking at 55.5 percent. This means that OTAs accounted for over half of bookings in the Italian hotel market during that period. On the other hand, the week of January 9, 2023 recorded the lowest OTA saturation over the period considered, at 30.4 percent.
OTA saturation refers to the level of presence and coverage of online travel agencies in the hotel booking market. High saturation indicates that most bookings are made through OTAs, while low saturation means that bookings are more spread across different sources, such as hotel websites or direct bookings.
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The Data Appeal Company. (September 30, 2023). Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company. "Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 ." Chart. September 30, 2023. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company. (2023). Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 . Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company. "Weekly Online Travel Agency (Ota) Saturation in The Hotel Market in Italy from August 2022 to August 2023 ." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company, Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 Statista, https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/ (last visited June 29, 2025)
Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 [Graph], The Data Appeal Company, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
