New Balance brand favorability in the U.S. in 2022 and 2023

Published by
E. Tcholakova,
Jun 27, 2025

In 2023, New Balance saw a significant increase in favorability among generation Z consumers, who went from having the lowest favorability towards the brand in 2022 to the highest in 2023. 35 to 54-year-old consumers in the U.S. liked New Balance the least at ** percent of positive responses.

Log in or register to access precise data.

Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2023

Region

United States

Survey time period

September 1 to 30, 2022 and September 1 to 18, 2023

Number of respondents

Roughly 5,700*

Age group

18 years and older

Special properties

Weighted by U.S. census

Supplementary notes

1,753-6,311 responses from 09/01/22 to 09/30/22
5,677-5,758 responses from 09/01/23 to 09/18/23

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Athletic footwear in the United StatesGlobal footwear marketApparel and footwear resale in the U.S.Nikeadidas
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.