In 2023, the prevailing product category purchased on social media in the United States was apparel. As indicated by a survey, 25.6 percent of users reported this category as their primary choice for making purchases on social networks. Following closely were beauty products and home goods, with 19.4 percent and 13.5 percent of respondents favoring these respective categories.
Most purchased product categories on social networks in the United States in 2023
Characteristic
Share of respondents
Apparel
25.6%
Beauty products
19.4%
Home products
13.5%
Tech
8.3%
Food and beverages
6.2%
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%
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To the question: "Which category of products do you tend to purchase most frequently through social media?"
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The Influencer Marketing Factory. (November 5, 2023). Most purchased product categories on social networks in the United States in 2023 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory. "Most purchased product categories on social networks in the United States in 2023." Chart. November 5, 2023. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory. (2023). Most purchased product categories on social networks in the United States in 2023. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory. "Most Purchased Product Categories on Social Networks in The United States in 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426504/most-popular-product-categories-social-commerce-us/
The Influencer Marketing Factory, Most purchased product categories on social networks in the United States in 2023 Statista, https://www.statista.com/statistics/1426504/most-popular-product-categories-social-commerce-us/ (last visited May 12, 2025)
Most purchased product categories on social networks in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426504/most-popular-product-categories-social-commerce-us/
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