In the Netherlands, about two-thirds of shoppers typically planned to buy items for Sinterklaas (Saint Nicholas) a few weeks before the event takes place. Just over five percent of Dutch survey respondents said they bought related goods all year long. Sinterklaas is celebrated in the Netherlands on the fifth of December in the Netherlands and the sixth in Belgium.
When consumers usually purchase items for Sinterklaas (Saint Nicholas) in the Netherlands in 2023, by time frame
Characteristic
Share of respondents
At the last possible moment
11%
In the last week
30%
A few weeks beforehand
64%
A few months beforehand
15%
All year long
7%
0%10%20%30%40%50%60%70%80%
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Marketing Report. (November 7, 2023). When consumers usually purchase items for Sinterklaas (Saint Nicholas) in the Netherlands in 2023, by time frame [Graph]. In Statista. Retrieved May 23, 2025, from https://www.statista.com/statistics/1426870/when-consumers-purchase-items-for-sinterklaas-in-the-netherlands/
Marketing Report. "When consumers usually purchase items for Sinterklaas (Saint Nicholas) in the Netherlands in 2023, by time frame." Chart. November 7, 2023. Statista. Accessed May 23, 2025. https://www.statista.com/statistics/1426870/when-consumers-purchase-items-for-sinterklaas-in-the-netherlands/
Marketing Report. (2023). When consumers usually purchase items for Sinterklaas (Saint Nicholas) in the Netherlands in 2023, by time frame. Statista. Statista Inc.. Accessed: May 23, 2025. https://www.statista.com/statistics/1426870/when-consumers-purchase-items-for-sinterklaas-in-the-netherlands/
Marketing Report. "When Consumers Usually Purchase Items for Sinterklaas (Saint Nicholas) in The Netherlands in 2023, by Time Frame." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1426870/when-consumers-purchase-items-for-sinterklaas-in-the-netherlands/
Marketing Report, When consumers usually purchase items for Sinterklaas (Saint Nicholas) in the Netherlands in 2023, by time frame Statista, https://www.statista.com/statistics/1426870/when-consumers-purchase-items-for-sinterklaas-in-the-netherlands/ (last visited May 23, 2025)
When consumers usually purchase items for Sinterklaas (Saint Nicholas) in the Netherlands in 2023, by time frame [Graph], Marketing Report, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1426870/when-consumers-purchase-items-for-sinterklaas-in-the-netherlands/
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