News podcasts of newspapers were the most popular way to access newspapers for Generation Z in Canada as of November 2023, according to an annual study. A total of 38 percent of surveyed Canadians belonging to this generation said they consumed newspapers in this way, compared to just 29 percent of Gen X adults. For millennials (Gen Y), podcasts were also the most popular medium for newspaper consumption, whereas Gen X were tied on podcasts and email newsletters.
Newspaper consumption methods in Canada as of November 2023, by generation
Characteristic
Gen Z
Gen Y
Gen X
Adults 18+
E-paper/digital replicas
35%
33%
26%
31%
News podcasts
38%
36%
29%
27%
Smart speakers
29%
29%
19%
19%
Newsletters
26%
23%
29%
28%
0%10%20%30%40%50%
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News Media Canada. (April 18, 2024). Newspaper consumption methods in Canada as of November 2023, by generation [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1426950/newspaper-access-format-generation-canada/
News Media Canada. "Newspaper consumption methods in Canada as of November 2023, by generation." Chart. April 18, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1426950/newspaper-access-format-generation-canada/
News Media Canada. (2024). Newspaper consumption methods in Canada as of November 2023, by generation. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1426950/newspaper-access-format-generation-canada/
News Media Canada. "Newspaper Consumption Methods in Canada as of November 2023, by Generation." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1426950/newspaper-access-format-generation-canada/
News Media Canada, Newspaper consumption methods in Canada as of November 2023, by generation Statista, https://www.statista.com/statistics/1426950/newspaper-access-format-generation-canada/ (last visited May 05, 2025)
Newspaper consumption methods in Canada as of November 2023, by generation [Graph], News Media Canada, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1426950/newspaper-access-format-generation-canada/
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