Social commerce earnings of U.S. creators 2023

Published by
Christopher Ross,
Jun 5, 2025
Based on a survey conducted in late 2023, nearly a quarter of content creators in the United States earned between 100 and 500 U.S. dollars via social commerce affiliate programs. As equal shared earned ten thousand U.S. dollars of more.
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Content creators' social commerce earnings via affiliate programs in the United States October 2023 (in U.S. dollars)

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Source

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Release date

November 2023

Region

United States

Survey time period

October 2023

Number of respondents

500 content creators

Special properties

U.S. creators with an average of 186k followers on TikTok, YouTube, and Instagram, with 90 percent falling in the age range of 18 to 44

Supplementary notes

The sources does not provide information about the type of survey used.

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