According to a survey done in October 2023, around 20 percent of respondents in the United States indicated that they purchased items on social media because of the limited time offers provided. Another 20 percent did so in order to discover and save new products.
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The Influencer Marketing Factory. (November 5, 2023). Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory. "Reasons why customers purchase items via social commerce platforms in the United States as of October 2023." Chart. November 5, 2023. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory. (2023). Reasons why customers purchase items via social commerce platforms in the United States as of October 2023. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory. "Reasons Why Customers Purchase Items via Social Commerce Platforms in The United States as of October 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory, Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 Statista, https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/ (last visited June 06, 2025)
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
