In 2023, about 90 percent of consumers taking part in a survey said they would never stop buying hair care products, despite rising prices. About 77 percent stated the same about the skin care category.
Share of consumers who will never stop buying beauty products despite rising prices in the United States in 2023, by product category
Characteristic
Share of respondents
Hair care
90%
Skin care
77%
Fragrance
61%
Cosmetics
60%
Created with Highcharts 7.2.2Share of respondents90%90%77%77%61%61%60%60%Hair careSkin careFragranceCosmetics
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NielsenIQ. (November 2, 2023). Share of consumers who will never stop buying beauty products despite rising prices in the United States in 2023, by product category [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1428913/consumers-who-will-never-stop-buying-beauty-product-categories-us/
NielsenIQ. "Share of consumers who will never stop buying beauty products despite rising prices in the United States in 2023, by product category." Chart. November 2, 2023. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1428913/consumers-who-will-never-stop-buying-beauty-product-categories-us/
NielsenIQ. (2023). Share of consumers who will never stop buying beauty products despite rising prices in the United States in 2023, by product category. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1428913/consumers-who-will-never-stop-buying-beauty-product-categories-us/
NielsenIQ. "Share of Consumers Who Will Never Stop Buying Beauty Products despite Rising Prices in The United States in 2023, by Product Category." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1428913/consumers-who-will-never-stop-buying-beauty-product-categories-us/
NielsenIQ, Share of consumers who will never stop buying beauty products despite rising prices in the United States in 2023, by product category Statista, https://www.statista.com/statistics/1428913/consumers-who-will-never-stop-buying-beauty-product-categories-us/ (last visited May 15, 2025)
Share of consumers who will never stop buying beauty products despite rising prices in the United States in 2023, by product category [Graph], NielsenIQ, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1428913/consumers-who-will-never-stop-buying-beauty-product-categories-us/
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