Leading purchase channels Singapore 2023

Published by
R. Hirschmann,
Jun 26, 2025

According to a survey by Rakuten Insight in Singapore in November 2023, ** percent of respondents stated that they usually find the item and purchase it online. In addition, other consumers browse products online and buy them in a retail store.

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Channels used to purchase an item among consumers in Singapore as of November 2023

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Release date

December 2023

Region

Singapore

Survey time period

November 9 to 30, 2023

Number of respondents

7,301 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Which channels do you usually use to purchase an item?" 
Multiple answers were allowed.

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