According to a survey by Rakuten Insight in Vietnam in November 2023, around ** percent of the surveyed respondents stated that they used the official app of a brand or store. Meanwhile, approximately ** percent said they did not use the app but used online websites of the brand instead.
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in Vietnam as of November 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1440701/vietnam-users-of-a-brand-s-official-app/
Rakuten Insight. "Share of consumers using a brand or store's official app in Vietnam as of November 2023." Chart. December 14, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1440701/vietnam-users-of-a-brand-s-official-app/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1440701/vietnam-users-of-a-brand-s-official-app/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in Vietnam as of November 2023." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440701/vietnam-users-of-a-brand-s-official-app/
Rakuten Insight, Share of consumers using a brand or store's official app in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1440701/vietnam-users-of-a-brand-s-official-app/ (last visited July 12, 2025)
Share of consumers using a brand or store's official app in Vietnam as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440701/vietnam-users-of-a-brand-s-official-app/
