With 88 percent brand awareness, Super Mario is the most well-known video game franchise in the United States, outshining even big names such as LEGO, Pokémon, and Call of Duty.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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Leading video game franchises ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 26, 2024). Leading video game franchises ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista. "Leading video game franchises ranked by brand awareness in the United States in 2024." Chart. August 26, 2024. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista. (2024). Leading video game franchises ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista. "Leading Video Game Franchises Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista, Leading video game franchises ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/ (last visited June 17, 2025)
Leading video game franchises ranked by brand awareness in the United States in 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
