Anti-aging hair care products interest in the U.S. 2023

Published by
D. Petruzzi,
Jan 12, 2024
According to the results of a survey conducted in 2023, about 38 percent of surveyed participants stated that they had not yet purchased anti-aging shampoo/conditioners, but would like to try them. Hair serums for growth/fullness was chosen by almost of many respondents.

Anti-aging hair care products female consumers are interested to try in the United States in 2023

CharacteristicShare of respondents
Anti-aging shampoo/conditioners 38%
Hair serums for growth/fullness 37%
Hair thickening spray 33%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents38%38%37%37%33%33%Anti-aging shampoo/conditionersHair serums for growth/fullnessHair thickening spray
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%

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Release date

August 2023

Region

United States

Survey time period

March 2023

Number of respondents

3,423 respondents

Special properties

U.S. female beauty consumers

Supplementary notes

Products that consumers have not purchased yet but are very interested in.

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Hair care market in the U.S.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketU.S. bath and shower products market
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