Change in advertising spending in Latin America 2024-2025, by selected medium

Published by
J. G. Navarro,
Jun 27, 2025

Social media platforms ranked as the fastest-growing advertising channel in Latin America in 2024 and were forecast to keep that position in 2025, with ad spending increase rates of ** and **** percent in each respective year. Digital channels' ad revenues in Latin America altogether rose **** percent in 2024 and were projected to grow by **** percent in the following year. Meanwhile, traditional ad media increased by ***** percent and were expected to decelerate to *** percent in 2025.

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Change in advertising spending in Latin America in 2024 and 2025, by selected medium

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Release date

January 2025

Region

LAC

Survey time period

2024

Supplementary notes

* Forecast.

2025 projections for OOH, search, TV, and video not available at the source.

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Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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