Advertising spending in Latin America 2023-2025, by type

Published by
J. G. Navarro,
Jun 27, 2025

In 2025, digital advertising spending in Latin America will reach an estimated **** billion U.S. dollars, up from **** billion dollars a year earlier – a forecast annual growth rate of ** percent. Meanwhile, traditional ad spend was projected to rise little more than *** percent to **** billion dollars. Brazil and Mexico were among Latin America's fastest-growing ad markets in 2024.

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Advertising spending in Latin America from 2023 to 2025, by type (in billion U.S. dollars)

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Release date

January 2025

Region

LAC

Survey time period

2023 and 2024

Supplementary notes

* Statista calculated the 2023 figures and the forecast 2025 values based on the source's data.

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Latin American overview

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Digital formats

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