Average number of minutes spent on Amazon in the UK 2023-2024, by region

Published by Daniela Coppola, Jan 30, 2025

In the United Kingdom (UK), users based in Northern Ireland were the ones spending the most time on Amazon in November 2024. Over the considered month, they spent 290 minutes on the marketplace website, up from November of the previous year. In turn, all other regions showed the opposite trend, as the average time spent on Amazon declined in Wales, Scotland, and England.

Average number of minutes spent on Amazon in the United Kingdom (UK) in 2023 and 2024, by region

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Release date

January 2025

Region

United Kingdom

Survey time period

November 2023 and November 2024

Age group

15 years and older

Special properties

PC/laptop, smartphone or tablet devices

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Overview

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Topics

Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
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