As of 2023, a similar proportion of surveyed consumers in the United States expressed a preference for both store brands and national brands when it came to food products. Specifically, 28 percent of respondents opted for store brands, while 29 percent favored national brands.
Store brand versus national brand preference for food products among consumers in the United States in 2023
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Store brand versus national brand preference for food products among consumers in the United States in 2023
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InMobi. (April 30, 2023). Store brand versus national brand preference for food products among consumers in the United States in 2023 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi. "Store brand versus national brand preference for food products among consumers in the United States in 2023." Chart. April 30, 2023. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi. (2023). Store brand versus national brand preference for food products among consumers in the United States in 2023. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi. "Store Brand versus National Brand Preference for Food Products among Consumers in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi, Store brand versus national brand preference for food products among consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/ (last visited May 12, 2025)
Store brand versus national brand preference for food products among consumers in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
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