Top ad formats for optimization towards attention in the U.S. 2023

Published by Statista Research Department, Dec 6, 2024

During a November 2023 survey carried out among digital media experts from the United States, more than six in 10 respondents said they would like to have measured and optimized social media advertising towards attention. Mobile app ads ranked second, named by 53 percent of the interviewed experts.

Devices, environments, and advertising formats digital media experts would like to have optimized towards attention in the United States as of August 2023

CharacteristicShare of respondents
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Showing entries 1 to 12 (12 entries in total)
Statistic: Devices, environments, and advertising formats digital media experts would like to have optimized towards attention in the United States as of August 2023

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Sources

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Release date

December 2023

Region

North America, United States

Survey time period

August 2023

Number of respondents

255 respondents

Special properties

among digital media experts at brands, agencies, and publishers

Supplementary notes

The source interviewed: <br>

  • 100 experts at brands, <br>
  • 104 experts at agencies, <br>
  • 54 experts at publishers. <br>

The source does not provide information about the type of survey used.

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Statistics on " Digital advertising formats in the United States "

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Overview

7

Display advertising

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Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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