During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, ** percent of respondents from Latin America stated they planned to use in-person events for their marketing efforts in the upcoming year. For Asia-Pacific professionals, it was thought leadership that led the ranking of top techniques to be implemented in the future, with ** percent choosing it.
Leading marketing techniques that were planned to be implemented next year according to business-to-business (B2B) marketing professionals worldwide as of March 2023, by region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LinkedIn. (June 15, 2023). Leading marketing techniques that were planned to be implemented next year according to business-to-business (B2B) marketing professionals worldwide as of March 2023, by region [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1445197/leading-marketing-techniques-implemented-next-year-b2b-marketing-professionals-worldwide-region/
LinkedIn. "Leading marketing techniques that were planned to be implemented next year according to business-to-business (B2B) marketing professionals worldwide as of March 2023, by region." Chart. June 15, 2023. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1445197/leading-marketing-techniques-implemented-next-year-b2b-marketing-professionals-worldwide-region/
LinkedIn. (2023). Leading marketing techniques that were planned to be implemented next year according to business-to-business (B2B) marketing professionals worldwide as of March 2023, by region. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1445197/leading-marketing-techniques-implemented-next-year-b2b-marketing-professionals-worldwide-region/
LinkedIn. "Leading Marketing Techniques That Were Planned to Be Implemented next Year According to Business-to-business (B2b) Marketing Professionals Worldwide as of March 2023, by Region." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1445197/leading-marketing-techniques-implemented-next-year-b2b-marketing-professionals-worldwide-region/
LinkedIn, Leading marketing techniques that were planned to be implemented next year according to business-to-business (B2B) marketing professionals worldwide as of March 2023, by region Statista, https://www.statista.com/statistics/1445197/leading-marketing-techniques-implemented-next-year-b2b-marketing-professionals-worldwide-region/ (last visited July 05, 2025)
Leading marketing techniques that were planned to be implemented next year according to business-to-business (B2B) marketing professionals worldwide as of March 2023, by region [Graph], LinkedIn, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1445197/leading-marketing-techniques-implemented-next-year-b2b-marketing-professionals-worldwide-region/
